I came across a great example of social influence recently. It’s a little old now from 2010 but I think it provides good context as to why companies, such as Klout, are looking at ways to quantify and measure social influence.

Conan follows 1 person

Conan O’Brien follows just one person on Twitter. He chose that person at random.

He posted on Twitter at the time…

“She likes peanut butter and gummy dinosaurs.
Sarah Killen, your life is about to change.”

Conan Twitter

Conan has one follower on Twitter


That person is Sarah Killen

Sarah Killen (now Sarah Slowik) had 3 followers at the time and had only recently setup her Twitter account. Now she has approximately 95,000 followers. www.twitter.com/lovelybutton

Sarah Killen

Sarah Killen on Twitter

Social Influence

It’s definitely “who” rather than “how many” are talking.

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